Cool Shit: New Directions in Advertising
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In today’s interconnected world what matters is behaviour, not imagery: brands can do better than showing off. they can make themselves
Today I am delivering a new review of the best ‘ideas that do’ @promaxuk. Amazing new examples of engaging initiatives,
[Full session content] Conventional marketing is in trouble. A new breed of
By Federico Gaggio & Patrick Burgoyne “Cool Shit” started as a presentation at the Promax Conference in LA in 2010. The
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