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New showcase of ideas that do

In today’s interconnected world what matters is behaviour, not imagery:  brands can do better than showing off. they can make themselves useful. In… more »

gossage

Cool Shit: New Directions in Advertising

By Federico Gaggio & Patrick Burgoyne “Cool Shit” started as a presentation at the Promax Conference in LA in 2010. The title was Promax’ choice by the way). Patrick (who is the editor of Creative Review) and I set out to put together an inspirati…

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Advertising peacock-bowerbird

New showcase of ideas that do

In today’s interconnected world what matters is behaviour, not imagery:  brands can do better than showing off. they can make themselves useful. In… more »

Advertising toyota_protect_whats_behind

Coming Soon: 2013 roundup of Ideas that Do

Today I am delivering a new review of the best ‘ideas that do’ @promaxuk. Amazing new examples of engaging initiatives, stunts, campaigns and viral ideas from any sector. Watch out for the upcoming posts, in the coming weeks. here’s a little taster.

Advertising madmen mgeitf grab

If Mad Men took over the Asylum – watch the full MGEITF Edinburgh session

[Full session content] Conventional marketing is in trouble. A new breed of advertisers are revolutionising the industry with exciting new ideas which combine creative storytelling, social media interaction, real-world stunts and new technologies …

Advertising gossage

Cool Shit: New Directions in Advertising

By Federico Gaggio & Patrick Burgoyne “Cool Shit” started as a presentation at the Promax Conference in LA in 2010. The title was Promax’ choice by the way). Patrick (who is the editor of Creative Review) and I set out to put together an inspirati…

Advertising chevrolet-hand-drawn-billboard

Hand-drawn Billboard

via youtube.com charming idea, lovely execution… aside from the questionable claim that this was cheaper to do!

Cool Shit Making-Future-Magic-with-an-iPad-yatzer-3

Making Future Magic: iPad light painting on Vimeo

via vimeo.com iPad light painting by Dentsu + Berg. A cool mix of high and low tech, quite fascinating.

Cool Shit p14_00020016

Russia in color, a century ago – Extraordinary pictures

via boston.com These pictures are amazing, as is the technique used for that time. “He used a specialized camera to capture three black and white images in fairly quick succession, using red, green and blue filters, allowing them to later be recom…

Design

WORDS: payful, Inspiring, beautiful

via vimeo.com

Design

Creative Review – Discovery’s turbo-charged idents

via creativereview.co.uk great Kudos to Kam, Matt and Callum + team. A really good idea nicely executed. recognition well deserved!

Design

“science+technology+imagination”

via vimeo.com http://www.neurosonicsaudiomedical.com/